Have you ever come across a logo and failed to remember which brand’s it was or failed to associate it with a specific brand image that you have in mind for that particular brand? Well, that’s what happens when you design a logo without keeping the basics of logo designing in mind.
See the thing is, for brands, logos are a form of visual identity. It is a way for their audience to recognize them and therefore it should be designed in such a way that it reflects the brand and gives a hint about what services they provide. Therefore, at Branded Logo Designs, we have a checklist of points that we keep in mind whenever we are working on a logo design project for our clients and what better way than through a blog that we share those tips with you, which will help those who are just starting out and even enhance the skills of those who are already familiar with logo designing.
Let’s take a look at some of the basics of logo designing which our team here at Branded Logo Designs always incorporates in their projects:
- Research, research and research! Believe us when we say that doing proper research for your design project will make all the difference in the world. Research will help you to understand your clients’ brand and what they do. This knowledge and of their competitors will help you in creating a logo that will become an asset to the brand and create awareness amongst their target audience.
- Sketch several rough ideas on a sketch pad before you use digital software. These sketches will give you a basis on the type of logo that you want to create.
- Okay, when it comes to a logo, size does matter. Therefore, always test your logo to see that it still looks good and is eligible when scaled down to use on letterheads and envelopes. Also, print out the logo design on a large poster to see that it still looks good at large-scale rendering.
- Understand colors because colors play an important role in portraying emotions and evoking feelings. For example, the color red can evoke feelings of love, strength, passion and aggression and at the same time, Yellow evokes feeling of happiness and cheerfulness.
- Ensure that the style that you are choosing for your logo suits the image of the company. This is where your initial research will help you because it will give you an idea of the type of logo design to go for such as a 3D logo or adding any effects such as drop shadows.
- Speaking of effects, go easy on them. This is a huge blunder which some designers end up doing and instead of creating a logo which is clean and attractive, they ‘glam it up’ by adding effects which actually achieve the opposite look.
- Last but certainly not the least, look for works done by other logo designers but only for inspiration! A common mistake done by beginners is copying a popular logo design and implementing it in their own project which is a major no-no!
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