Internet Marketing is a cutting-edge industry that constantly evolves. You would find new things to learn every day. What worked for you today might not work for tomorrow. You can say Internet marketing is a consistent process to stay top of new trend, practice and following Google update as well. This is where Social Media Optimization proves Google that your site provides valuable information by engaging users to your content. The more users share your content on social media, more authority you get in your industry. Hence, you could say SMO is a piece of SEO pie!
How people find you?
When it comes to awareness and visibility, online marketing is most preferred solution that SEO agencies in Portland use these days. People may find your small business in 3 ways, which are-
Company’s high rank in Search Engine Result Pages (SERPs).
When your are recommended or mentioned by others on the web.
Customers already know about you and look for you.
Search Engine Optimization is a set of strategies with an aim of bringing more people to your website and it improves your search engine ranking as well. Social Media Optimization can be a part of SEO, but it contributes in some other ways to find you online.
How social media optimization (SMO) contributes?
As the term sounds, it has obviously something to do with social networks and carries immense importance to business. The optimization deals with enhancing company’s presence and online reputation throughout the online communities. It is not only about the Facebook and Twitter, but also about the forum and bogs to represent social image of your business.
SEO services in Portland help you strengthen your brand and boost the visibility though effective strategies in SMO. Optimizing your social profile build trust and familiarity among the consumers by showing what others are talking about you.
What SMO is not about?
Huge number of links on your website or social profile does not make a good optimization. Seeding unnecessary links actually bounces back both SMO and SEO. Even, link spreading throughout blogs or forums will get you un-followed throughout social networks.
Try to get social shares from your customer or other business profiles around. It carries a lot more weight when they come from someone else. Instead of focusing on volume of audience, focus on targeted one (contribute to conversions). Whilst you aim to improve SMO for your small business, Portland SEO services focus on engaging relevant social audience.
Why you need SMO? Effect of Google hummingbird
Google has launched changes in its algorithms. Hummingbird put a lot of stress on speed and precision to change the way Google interpret search terms. Such changes give a lot of weight to rank-driving factors.
Social shares are important to calculate ranking nowadays and it would contribute more in near future. The hummingbird algorithm values quality content that is relevant to your business. The more shares your content get, better the chances to rank your site on Google.
The ultimate goal of SEO is not about driving people to your social profile on Facebook or Twitter, but to drive them to your website and your website convert users into paying customers. On the other hand, it is non-deniable fact that people talk about your services and get a good experience across other places (social platform) on the web. Missing these places results loss of potential customers, which your SMO covers up!
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